Three proven formats — from ₹32.38 Lakhs to ₹1.57 Crores. 8% royalty from month one. Five-year contract. Break-even in three to six months. We hand you a turnkey outlet; you run the business.
Same SOPs, same training, same 8% royalty — different scale. Tap a card to skip straight to its line in the comparison.
Same SOPs. Same 8% royalty. Same 5-year contract. They differ only in scale of ambition.
|
Entry tier
Pureté
₹32.38 L
excl. GST
|
Signature
Premiér
₹75.14 L
excl. GST
|
Multi-unit
Privé Hub
₹1.57 Cr
excl. GST
|
|
|---|---|---|---|
| Retail space | 500–600 sq ft | 1,000–1,200 sq ft | 2,000–2,500 sq ft |
| Coverage radius | 2–3 KM | 4–5 KM | 6–8 KM · hub & spoke |
| Staff | 4 (manager + 2 technicians + pickup) | 6–7 staff | 10+ · full operations team |
| Royalty | 8% from month 1 | 8% from month 1 | 8% across all units |
| Contract | 5 years · renewable | 5 years · renewable | 5 years · renewable |
| Break-even | 3–6 months | 3–5 months | 3–5 months |
| Working capital | ~₹4 L (3 mo. fixed) | ~₹6 L (3 mo. fixed) | ~₹12 L (3 mo. fixed) |
| Mature revenue (mo. 11–15) | ~₹4.20 L / mo. | ~₹7.50 L / mo. | Multi-unit aggregate |
| Mature profit (mo. 11–15) | ~₹1.38 L / mo. | ~₹2.70 L / mo. | Multi-unit aggregate |
| Best for | First-time investors · compact premium catchments | Business owners · premium city locations | Area developers · multi-unit investors · territory rights |
| Talk Pureté → | Talk Premiér → | Talk Privé → |
The Pureté ramp. Fixed expenses ~₹1.36 L / month (rent ₹50K + 4 staff + ops). Variable ~30% of revenue (solutions, packing, utilities, royalty).
| Phase | Daily revenue | Monthly revenue | Net profit / mo |
|---|---|---|---|
| Month 3–6 · ramp | ₹8,000 | ₹2.40 L | ₹32 K |
| Month 7–10 · stride | ₹10,000 | ₹3.00 L | ₹74 K |
| Month 11–15 · mature | ₹14,000 | ₹4.20 L | ₹1.38 L |
Indicative projections from the official 5àsec India financial model. Premiér and Privé project proportionally higher revenue + profit — full city-specific P&L confirmed by our Senior Franchise Consultant on a 15-minute call.
Pureté capex breakdown. The same line-items scale proportionally for Premiér and Privé.
| Line item | Investment |
|---|---|
| Franchise fee | ₹5.00 L |
| Civil · plumbing · electricals (fit-out) | ₹4.00 L |
| Furniture · AC · branding | ₹3.00 L |
| Machinery — stacker, wet-clean, dryer, ironing table, packing | ₹17.38 L |
| Consumables (packaging, tag printer, solutions) | ₹3.00 L |
| Total (Pureté) | ₹32.38 L |
+ 18% GST on applicable line items. Plan for ~₹4 L additional working capital (3 months of fixed expenses).
From the day you sign to the day you open — and through your first three months of operations.
Catchment analysis, site shortlisting, lease review. We sign off before you sign.
3D layouts, workflow plans, brand-standard interiors. Turnkey design package.
Stacker, wet-clean, dryer, ironing table, packing machine — installed and commissioned.
Manager, skilled technicians, pickup boys — sourced and screened by our team.
Franchisee + every staff member on SOPs, machines, customer handling, billing.
Standardised price list, launch flyers, social posts, in-store collaterals.
POS, customer portal, analytics, online booking, order tracking — wired in from day one.
On-ground team on launch week. Pricing tweaks. First-month performance audit.
Construction is live in Hyderabad, Mumbai and Ludhiana. Most tier-2 cities are wide open.
Area Developer rights are closed in Bangalore, Hyderabad, Mumbai, and across Andhra Pradesh & Telangana. Single-unit Pureté and Premiér may still be open in selected catchments in these regions — confirm with our Senior Franchise Consultant within 24 hours.
Final territory confirmation comes from our Senior Franchise Consultant within 24 hours of an enquiry.
Territory check. City-specific P&L. Investment deck on WhatsApp. No commitment until you've seen the numbers.
India