5àsec PREMIÉR
1000–1200 sq ft · 4–5 km
₹85.64 Lakhs
The full-service high-street store — hydrocarbon dry cleaning, shoe care and two pickup points.
See PremiérUnit franchise track
5àsec PURETÉ
The compact entry format — a full professional textile-care outlet in 500–600 sq ft.
- Total investment
- ₹34.63 Lakhs
- Store area
- 500–600 sq ft
- Catchment
- 2–3 km
- Break-even
- 3–6 months
How it runs
Done at your outlet — finished at the hub
A unit outlet handles the everyday, high-frequency work on-site and hands specialist jobs to the nearest Master or Mini-Hub. You capture the catchment without carrying a full plant.
At your outlet
Done on-site, same day
- Dry cleaning
- Wash & fold laundry
- Ironing & pressing
- Stain removal & spotting
- Pickup & home delivery
Finished at the Master Hub
Specialist care, hub-processed
- Leather, suede & shoe care
- Carpet & rug cleaning
- Curtains & upholstery
- Restoration & re-finishing
- Bulk & B2B contracts
Where it wins
Where to open a Pureté to grow fastest
Match the format to the location. Here is where a Pureté performs best, why, and how it grows from there.
Best for
A first outlet in a busy residential neighbourhood.
- Neighbourhood high streetIdeal
- Residential catchmentIdeal
- Shopping mall / hubConsider
- Tier-1 metroGood
- Tier-2 / emerging cityIdeal
- Tier-3 townIdeal
- Lowest entry cost — the easiest way to open your first 5àsec.
- Lives on repeat, high-frequency footfall inside a 2–3 km catchment.
- Pair it with home pickup & delivery to earn well beyond walk-ins.
- Densely populated tier-2/3 areas with little organised competition convert fastest.
Growth path
Start compact → add home pickup → graduate to a Premiér or feed a Master Hub as the area grows.
Model Pureté in your city
Unit economics
The full numbers, in a private session
Cost sheet, monthly P&L, ROI and break-even for this format are shared with serious applicants — modelled to your city and site.
Private financials
The full unit economics are shared on a call
Investment breakdown, monthly P&L, ROI and break-even for the Pureté are shared privately with serious applicants — tailored to your city and site. Entry is ₹34.63 Lakhs (excl. GST); we walk you through the returns in a 15-minute session.
- City-specific P&L
- Full cost sheet
- ROI & payback
- Break-even timeline
Where revenue comes from
One counter, one catchment
A single self-contained outlet with its own machinery and counter.
Store
A core revenue line for this format. Per-stream volumes and the monthly build-up are shared in the private walk-through.
Compare
The other formats
Different catchment, different plant, different cheque.
5àsec PRIVÉ (Hub Model)
2000–2500 sq ft · 6–8 km
₹1.69 Cr
The Master Hub — a full production plant feeding six spoke pickup points across a 6–8 km territory.
See PrivéPureté FAQ
Pureté, answered
- Best for: First-time investors and compact premium catchments
- 5-year contract
- 8% of total revenue from month 1 onwards
How much does a 5àsec Pureté franchise cost?
Total investment is ₹34.63 Lakhs excluding GST. The full cost sheet — capex, machinery, franchise fee, fit-out and fixtures — plus the monthly P&L, ROI and break-even are shared in a private walk-through when you raise an enquiry or book a meeting.
How much space does a Pureté need?
500–600 sq ft, covering a 2–3 km catchment.
What does a Pureté earn?
The official 5àsec India financial model projects the monthly revenue, net profit and break-even for a Pureté — shared privately, tailored to your city, once you raise an enquiry or book a meeting. Break-even is projected within 3–6 months.
What are the running costs of a Pureté?
Fixed and variable running costs are detailed in the private financial walk-through, alongside the full P&L. Variable costs include the 25% that covers consumables and the 8% royalty.